PRWeek and Launch Group create award for UK's Most Entrepreneurial In-House Comms Team

Launched a brand from nothing using only PR? Introduced a risky new comms strategy?

Marcus Waley-Cohen: judge
Marcus Waley-Cohen: judge

Battled to get PR recognised internally or suffered budget or team cuts? Now's the time to get some recognition for all the hard work.

PRWeek has teamed up with integrated PR agency Launch Group to create a new award for the UK's most entrepreneurial in-house team.

We're looking for a team that has performed PR miracles on limited resources. The winning team's prize will be £15,000 worth of consultancy from Launch Group (media relations, social media, experiential or a bit of all three), and two runners up will be given free PR workshops. All three will be covered in a feature in PRWeek.

To qualify, in-house teams must employ a maximum of three people (or part-time/freelance equivalents). Whether a start-up brand or a household name you will demonstrate your unrivalled entrepreneurial spirit over the past year.

To enter, document your team's communications strategy between March 2009 and March 2010, split into the following four sections - Objectives and Challenges, Strategy, Execution, Results (No AVEs!). Please also list the names and titles of your team members, and your budget (can be masked for publication).

Send to by May 13. The entry (Word document only) should be a maximum of 1,000 words.

The judging panel of five includes PRWeek's editor Danny Rogers, Launch Group's CEO Johnny Pitt, plus Marcus Waley-Cohen, one of the entrepreneurs behind Firefly, a £2m drinks brand built on great PR.

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