PR outfit Clarendon’s pigeon stunt for Scottish Life International last
week proved a great success - for the birds.
At the time of writing, all but four of the 77 birds sent to journalists
had been re-couped (or should that be re-cooped? ed), those missing in
action being interned by the RSPCA. The others flew back to their Essex
home, where their owners are reportedly furious about the RSPCA’s
Clarendon’s senior consultant James McDonald is not letting a bit of
animal lover outrage get him down and describes the campaign as ‘bold’.
He coos proudly. ‘I’ve handled two TV interviews, 20 radio slots and
enquiries from all the national press. We even got a lead through it
after someone saw a piece about it on London Tonight.’
So what was the product again?