Quentin Bell was rather bemused, I hear, by rumours that Royal Opera
House corporate affairs director Keith Cooper is being tipped as
frontman for a planned BBC programme on PR.
Bell, it seems, is already star-in-waiting of another mooted PR series,
which has been discussed with several broadcasters, including the Beeb.
Speaking from the poolside of his Tuscan retreat, he says: ‘I am bemused
‘Far be it from me to be immodest, but I have 25 years in the business,
working on every kind of PR with every conceivable kind of business.
‘Keith Cooper’s only a bloke from the Royal Opera House. You could
probably put what qualifications he might have to do anything on PR on
the back of an A4 manuscript of La Traviata.’
Cooper’s shortlisting has also surprised other commentators, due to his
somewhat brutish performance in BBC’s The House, which led outraged
viewers to address him with such pet names as Vlad the Impaler, Axeman
of the Opera, Mr Nasty and Pig. However, Cooper assures me that, if the
project takes off, he would forgo his Axeman persona.
‘I’d need to draw people out about their way of working, so I wouldn’t
be fiery and difficult. I’d want to be charming,’ he tells me, somewhat
Let the PR TV battle commence.