IT giant Oracle Corporation has handed an estimated pounds 200,000-plus
fee account to Hill and Knowlton Nederland to devise and help implement
a PR strategy across the Europe, Middle East and Africa region.
Although H&K has worked for Oracle before on several projects -
including the management of its annual European user group conference in
April - the agency has only now been taken on board on a retained
The appointment follows a lengthy selection process begun in April,
which saw H&K pitch against Burson-Marsteller and Dutch consultancy
Fred Janssen, Oracle’s senior director of communications,said that Hill
and Knowlton would focus on building the Oracle’s profile in the
business market, rather than highlight its purely technical
capabilities. He added that Oracle was keen to support its growing
presence in the emerging markets of eastern Europe.
H&K’s appointment is unlikely to affect Oracle’s existing relationships
with local country agencies. In the UK Bite handles the company’s
product, corporate, training and business development PR.