Agency sought to relaunch Inchcape in-house magazine

International trading group Inchcape is looking for an agency to relaunch its flagship employee magazine Inchcape World.

International trading group Inchcape is looking for an agency to

relaunch its flagship employee magazine Inchcape World.



The company has seen presentations from various agencies in the last

month, including six-year incumbent Dewe Rogerson Corporate

Publications, and is poised to see several more. The business, annually

wil be worth around pounds 100,000 in budget,.



Paul Barber, Inchcape group corporate affairs director, said an

appointment was likely in the next two months.



Barber said the new magazine would be shaped by the conclusions of a

recent international communications review of Inchcape’s 45,000-plus

staff (PR Week, 16 February). In particular, he said the new-look

magazine would have more employee involvement than before.



He said: ‘We want to make employees contribute to, and feel part of, the

magazine. Our foremost goal must be to meet our employees’ needs.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in