Plastics manufacturer GE Plastics, a subsidiary of General Electric of
America, has hired Countrywide Communications International to co-
ordinate media activity across Europe.
Under the deal signed earlier this month, Countrywide will run a
newsroom service for GE Plastics from its Brussels office.
The appointment follows a three-way pitch last month and was prompted by
GEP’s new European communications manager Dawn Lawton. Countrywide
already works for the Association of Plastics Manufacturers in Europe,
of which GEP is a member.
The move signals an end to the company’s relationships with local
agencies in Germany, the UK, Italy and Spain, where members of the
Communications International (to be renamed Porter Novelli
International) will take over.