NEWS: Logica hires Brunswick to raise its City profile

Logica, the UK’s biggest IT consultancy firm, has picked Brunswick as its first ever PR adviser to raise its profile with the City and the financial press.

Logica, the UK’s biggest IT consultancy firm, has picked Brunswick as

its first ever PR adviser to raise its profile with the City and the

financial press.



The company, which specialises in the production, integration and

maintenance of custom-built software and hardware systems for corporate

clients, began its search for PR support earlier this year (PR Week, 16

February).



Eight consultancies were originally invited to submit credentials,

although only four made formal pitches.



Tarquin Henderson, Logica’s head of PR, explained that Brunswick had

been hired because of the ‘calibre of the team’ and its track record in

helping companies build up a strong relationship with the City. He added

that Brunswick also had useful experience in mergers and acquisitions.

‘We have made no secret that one of the ways we want to grow is through

acquisitions,’ said Henderson. ‘We are in an industry that is poorly

understood because systems integration and software services are very

complex. It’s important for investors and others to understand that we

are a reliable investment and partner.’



Brunswick’s brief, he said, involve communicating with the financial and

business press, institutional investors and IT sector analysts. Logica’s

11-strong PR department will continue to handle day to day press and PR

activities.



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