NEWS: Pan-European PR plans abound on the Continent

Consultancies in Europe are walking a tightrope between pan-European ambitions and the needs of individual offices according to the PR Week 1996 Top European Consultancies survey.

Consultancies in Europe are walking a tightrope between pan-European

ambitions and the needs of individual offices according to the PR Week

1996 Top European Consultancies survey.



Attempts to boost pan-European brands are being complicated by the need

to reinforce national identities and the division of groups into cross

border practice areas.



In the rankings, Euro RSCG International Communications continued to

dominate the owned groups, French and German rankings. Fleishman-Hillard

emerged as the fastest growing group in Europe.



Entente International held on to the lead in the Networks ranking. The

best performing network, Worldcom, grew its European fees by 64 per

cent.



Germany holds its own beside the UK as a major gateway to Europe for

international clients, reporting a seven per cent growth in industry

income in 1995. France is also increasing its presence in the

international market place.



Other major growth markets include the Netherlands and Spain. Business

in Belgium was slow and Switzerland suffered a slight drop in PR fee

income due to a continuing economic trough.



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