There have been many casualties of the recession, but consumer PR could stand to benefit in the long term. With above-the-line budgets for consumer products and services largely slashed, PR in many cases now enjoys a larger share of the overall marketing spend than previously.
This represents a golden opportunity. As the economy starts to recover, the challenge for intelligent and creative consumer PR agencies will be to prove our continued worth and value, so that we can maintain a place at the top table and go on rewarding our consultants accordingly.
Jon Meakin, director, Nexus Communications Group.