The Week in Healthcare - Entice wins Brother Max account

Entice Communications has won a brief with children's products manufacturer Brother Max. The agency has been called into promote products including its digital thermometer and 'food portioners'.

New support: Brother Max
New support: Brother Max

Digitas Health has released a report showing European patients are more likely than Americans to trust health-related social media information. The research also found that European physicians believe pharma companies should have more input in providing digital information for local primary and secondary care services.

The Communication Group has been brought in by Montrose, a luxury rehabilitation clinic located in Cape Town, South Africa, to handle its PR. Montrose, founded by Johnny Graaff, treats people with addictions, chemical dependence, compulsive behaviours, eating and co-morbid disorders.

Athena has appointed Rhian Mullock as a senior account executive. She joined from her role as account executive at Gardiner-Caldwell Communications. She will support the Athena team on medical communications programmes.

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