PARIS: Eric de Riedmatten has been appointed to the new post of
communications director for car rental chain Europcar, handling both
French and pan-European PR.
He will oversee the communication function for Europcar and Europcar
Lease - the company’s leasing arm - in France as well as co-ordinating
Europcar International’s PR function in its major European markets.
These include the UK, Germany, Italy, Spain, Portugal and Belgium, where
Riedmatten will liaise with existing communications staff.
Riedmatten will report to the director generals of Europcar
International, Europcar France and Europcar Lease, respectively John Du
Monceau, Salvatore Serio and Pierre Gillet. He will oversee a
four-strong team in France, including Haude Beneteau who previously
headed Europcar’s communications effort and is in charge of press
Riedmatten said: ’My post demonstrates a will to recentre and reinforce
communications, to work more closely with our offices in other
countries. I will act as a middleman, mediating between the different
branches of Europcar.’
The company uses PR agencies on a project basis in most countries except
the UK, where it contracts out all its PR to Berkshire-based Jeremy
Europcar belongs jointly to German car firm Volkswagen and French hotel
and travel group Accor. Last March, the rental chain bought British Car
Rental, strengthening its UK presence. A month previously, Europcar
announced a strategic alliance with US car rental company Dollar.