The Dutch Meat Board has awarded its UK trade PR account to Holmes
and Marchant Counsel.
The agency has been briefed to raise the profile of Dutch bacon and
communicate the strengths of the Dutch meat sector in the UK market. The
campaign will focus on the grocery and meat trade media.
The UK bacon market is in decline, falling by an average of one per cent
each year, but is still worth pounds 1 billion in retail sales each
year. Around 25 per cent of UK bacon sales come from the
The account was previously handled by Bryant Jackson. Holmes and
Marchant Counsel will report to Dutch Meat Board managing director
Robert Smith, who is based in the UK. The account will be led by Steve
Marinker, deputy managing director of the consultancy.
An outbreak of swine fever in the Netherlands last year resulted in
Dutch government plans to restructure the pig meat market. British bacon
producers were urged by the Meat and Livestock Commission to take
advantage of the restructuring to increase their market share.