Tim Trotter, founder and non-executive chairman of Ludgate Group,
is to join the board of issues management firm Luther Pendragon as a
Trotter is due to cut his remaining ties with Ludgate within weeks, by
resigning his chairmanship.
Along with Dewe Rogerson founder and chairman Roddy Dewe, Trotter is one
of six founding shareholders in Luther Pendragon. His move signals the
agency’s intention to offer financial PR.
Luther Pendragon’s clients include Hewlett Packard, McDonald’s, and
Trotter founded Ludgate Group in 1991. The company has offices in
London, New York, Hong Kong and Frankfurt. It was acquired by
advertising and PR group McCann-Erickson last year, and became part of
its PR division, Weber PR Worldwide.
This spring Trotter signalled his intention to leave Ludgate when he
resigned as deputy chairman of Weber PR Worldwide, and moved from chief
executive to non-executive chairman of Ludgate (PR Week, 10 April
Trotter now wants to develop a broad range of interests. He said:
’Luther Pendragon is a well established, quality consultancy and I’m
looking forward to playing a part in the expansion of its offer.’