Diary: Media man Lloyd can’t get by without a radio fix

Former newspaper editor turned PR man Sir Nicholas Lloyd plans to keep a finger in the broadcast pie despite his resignation from the LBC Breakfast Show last week. Lloyd’s move came after management changed the three-hour radio programme’s starting time from 7am to 6am.

Former newspaper editor turned PR man Sir Nicholas Lloyd plans to

keep a finger in the broadcast pie despite his resignation from the LBC

Breakfast Show last week. Lloyd’s move came after management changed the

three-hour radio programme’s starting time from 7am to 6am.



’Going out at night, having dinners and pressing flesh is difficult if

you have to get up at four in the morning and prepare,’ he tells me.



Lloyd, who has been hosting the show Monday to Friday with Ann Diamond

for two years, will now host a yet-to-be-named Sunday morning political

comment and news programme with radio personality Peter Deeley from11

April.



While Lloyd is keen to devote more time to PR agency Brown Lloyd James,

a firm he founded 18 months ago with Howell James, political secretary

to former Prime Minister John Major, he is reluctant to give up radio

completely.



’It’s a way of keeping myself in the journalism loop,’ he says. Having

been editor of the Express for ten years until 1995 and editor of the

People and News of the World during the 1980s, Lloyd is understandably

finding journalism a hard habit to break.



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