Former newspaper editor turned PR man Sir Nicholas Lloyd plans to
keep a finger in the broadcast pie despite his resignation from the LBC
Breakfast Show last week. Lloyd’s move came after management changed the
three-hour radio programme’s starting time from 7am to 6am.
’Going out at night, having dinners and pressing flesh is difficult if
you have to get up at four in the morning and prepare,’ he tells me.
Lloyd, who has been hosting the show Monday to Friday with Ann Diamond
for two years, will now host a yet-to-be-named Sunday morning political
comment and news programme with radio personality Peter Deeley from11
While Lloyd is keen to devote more time to PR agency Brown Lloyd James,
a firm he founded 18 months ago with Howell James, political secretary
to former Prime Minister John Major, he is reluctant to give up radio
’It’s a way of keeping myself in the journalism loop,’ he says. Having
been editor of the Express for ten years until 1995 and editor of the
People and News of the World during the 1980s, Lloyd is understandably
finding journalism a hard habit to break.