Diary: Attempts to plug holes at the pitch process still can’t stop the PR leaks

Last issue, PR Week revealed that Littlewoods was reviewing its PR. Details of the review were leaked despite a confidentiality agreement signed by all the pitching agencies.

Last issue, PR Week revealed that Littlewoods was reviewing its PR.

Details of the review were leaked despite a confidentiality agreement

signed by all the pitching agencies.



Littlewoods media services head Tim Rogers believes such agreements are

increasingly common in PR pitches.



’As soon as we start giving information out in the pitch process we ask

agencies to sign agreements,’ he says.



Crispin Manners, chair of the PRCA’s arbitration body, the Professional

Practice Committee, takes the issue seriously. Although he has never had

to deal with action between a client and an agency over the breaking of

a confidentiality agreement, he thinks there will be a rise in the

demand for them as the world becomes ever more litigious.



Manners warns that companies need to put better systems in place to

ensure confidentiality is not breached. However, many observers believe

agreements are hard to police as it is often impossible to trace the

source of a leak.



One PRCA agency member, who asked not to be named, says: ’If somebody

wants me to sign an agreement I will, but at the end of the day, the

relationship is about trust.’



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