Editorial: CRE also takes a PR step forward

The decision by the Commission for Racial Equality to marry its communication and policy function also marks an important step forward for the industry.

The decision by the Commission for Racial Equality to marry its

communication and policy function also marks an important step forward

for the industry.



In not-for-profit organisations, communications have tended to be more

traditionally allied with fundraising, but the appointment of a policy

expert to the role of director of policy and communications places

public relations centre stage in the run up to the Government’s planned

revision of the Race Relations Act.



The CRE will undoubtedly play an important part in advising on any

revisions to the act, and with a policy head, who also thinks as a

communicator, the CRE stands a far greater chance of communicating its

agenda, and of raising public awareness of the issue.



This enlightened move displays a recognition that for any campaigning

organisation, the methods required to communicate with target audiences

cannot be treated as an afterthought, but must be addressed at the very

first stages of policy making. It is so logical, that the only surprise

is that this phenomenon is not witnessed more frequently.



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