The Text 100 group last week launched a spin-off agency in Germany,
Extra PR. Extra will serve businesses which use technology such as the
internet and cable TV as the vehicle to market and distribute their
products. Headed by Text 100 Germany account director Ira Baumeister,
the new agency begins life with four consultants and clients including
internet e-commerce and virtual city site Fortune City; on-line
advertising agency Werbung im Netz; and Primax Electronics, which sells
consumer products for PCs.