BORDER LINES: MUNICH - Text 100 branches out in Germany

The Text 100 group last week launched a spin-off agency in Germany, Extra PR. Extra will serve businesses which use technology such as the internet and cable TV as the vehicle to market and distribute their products. Headed by Text 100 Germany account director Ira Baumeister, the new agency begins life with four consultants and clients including internet e-commerce and virtual city site Fortune City; on-line advertising agency Werbung im Netz; and Primax Electronics, which sells consumer products for PCs.

The Text 100 group last week launched a spin-off agency in Germany,

Extra PR. Extra will serve businesses which use technology such as the

internet and cable TV as the vehicle to market and distribute their

products. Headed by Text 100 Germany account director Ira Baumeister,

the new agency begins life with four consultants and clients including

internet e-commerce and virtual city site Fortune City; on-line

advertising agency Werbung im Netz; and Primax Electronics, which sells

consumer products for PCs.



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