INTERNATIONAL: Software supplier searches for Scandinavian PR

STOCKHOLM: US software company Veritas is searching for its first agency in Scandinavia for a campaign covering Sweden, Finland, Norway and Denmark.

STOCKHOLM: US software company Veritas is searching for its first

agency in Scandinavia for a campaign covering Sweden, Finland, Norway

and Denmark.



Three agencies have been invited to pitch for the work which would be

led out of the company’s Scandinavian base in Stockholm.



The brief is to raise Veritas’ profile among large companies which use

networked computer systems.



Veritas European marketing communications manager Karen Ancell said: ’We

want to make sure as many people as possible know we are here and that

we can help.’



The agency will liaise with Veritas’ recently opened Stockholm office

and its marketing department in the UK.



The company’s Scandinavian PR was previously handled out of its UK

office.



Veritas is one of the largest independent suppliers of software which

ensures information is stored on servers and computer desktops. Its

software is pre-installed in computers manufactured by firms such as

Compaq and Sun.



Veritas retains DPA for its PR in the UK and Harvard in France.



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