INTERNATIONAL: General Motors names Ketchum for China brief

BEIJING: General Motors China has hired Ketchum Newscan to handle its PR in mainland China and Hong Kong.

BEIJING: General Motors China has hired Ketchum Newscan to handle

its PR in mainland China and Hong Kong.



The agency is understood to have pitched against four other

consultancies including Shandwick and Fleishman-Hillard. General Motors

is then understood to have drawn up a shortlist, pitting F-H against

Ketchum. The firm’s PR in China was previously handled by Hill and

Knowlton.



Ketchum’s brief involves corporate and product PR, media relations

support and public affairs for General Motors China. The final contract

has yet to be signed, but the work will include promoting imported

Opels, Buicks, Chevrolets and Cadillacs in China and Hong Kong. General

Motors is involved in 18 joint ventures in China, manufacturing cars and

car parts, which Ketchum’s brief is not expected to encompass.



General Motors China public affairs and communications director Sherrie

Childers, who was involved in the competition, said: ’I can confirm that

Ketchum is our agency and they will be assisting our in-house PR team

enhance General Motors’ image in China. It’s more corporate PR and image

work, but they would be involved in product activity on the brands we

import.’



The US car giant has offices in Shanghai and Beijing. It counts five

in-house PR staff covering China, including Childers. General Motors

announced fourth quarter losses for 1998 of pounds 72.5 million in the

Asia-Pacific region earlier this year.



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