SAN FRANCISCO: Visa International has appointed former White House
aide David Demarest to the new post of global corporate relations and
corporate communications director.
Demarest joins the credit card giant on 14 April from Bank of America,
where he has been executive vice-president and corporate communications
head for five years.
Bank of America was taken over by Nations Bank last year and Demarest’s
role was assumed by current corporate affairs director, Lynn Drury.
In his new post, Demarest will report to Visa International’s president
and chief executive officer Malcolm Williamson and oversee a staff of
eight at the company’s San Francisco headquarters.
His responsibilities cover external and internal communications
worldwide, previously part of international marketing vice-president Jan
Demarest will liaise with Visa International’s six regional PR heads to
ensure the company’s message is consistent across the world.
Demarest’s role includes promotion of Visa International’s latest
initiatives, including smart cards and electronic commerce.
Before joining Bank of America in 1993, Demarest was White House
communications director and an assistant to President George Bush for
three years. He also headed communications for Bush’s successful
presidential campaign in 1988.
Commenting on his new post, Demarest said: ’Technology is moving so fast
that to be in a role where you’re not only trying to communicate about
that technology but using it to communicate is pretty exciting.’
Visa International is composed of six geographical units covering
Asia-Pacific, Canada, Latin America and the Caribbean, the US, the
European Union and Central Europe, the Middle East and Africa. The
company has 21,000 member financial institutions which issue Visa cards
to their account-holders.