INTERNATIONAL: Visa hires former Bush aide for global remit

SAN FRANCISCO: Visa International has appointed former White House aide David Demarest to the new post of global corporate relations and corporate communications director.

SAN FRANCISCO: Visa International has appointed former White House

aide David Demarest to the new post of global corporate relations and

corporate communications director.



Demarest joins the credit card giant on 14 April from Bank of America,

where he has been executive vice-president and corporate communications

head for five years.



Bank of America was taken over by Nations Bank last year and Demarest’s

role was assumed by current corporate affairs director, Lynn Drury.



In his new post, Demarest will report to Visa International’s president

and chief executive officer Malcolm Williamson and oversee a staff of

eight at the company’s San Francisco headquarters.



His responsibilities cover external and internal communications

worldwide, previously part of international marketing vice-president Jan

Soderstrom’s remit.



Demarest will liaise with Visa International’s six regional PR heads to

ensure the company’s message is consistent across the world.



Demarest’s role includes promotion of Visa International’s latest

initiatives, including smart cards and electronic commerce.



Before joining Bank of America in 1993, Demarest was White House

communications director and an assistant to President George Bush for

three years. He also headed communications for Bush’s successful

presidential campaign in 1988.



Commenting on his new post, Demarest said: ’Technology is moving so fast

that to be in a role where you’re not only trying to communicate about

that technology but using it to communicate is pretty exciting.’



Visa International is composed of six geographical units covering

Asia-Pacific, Canada, Latin America and the Caribbean, the US, the

European Union and Central Europe, the Middle East and Africa. The

company has 21,000 member financial institutions which issue Visa cards

to their account-holders.



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