In a bid to promote closer links with the community, Hammersmith
and Fulham council has created the senior post of communications
Council communications head Louise Raisey and her team of two press
officers will report to the new director, who will in turn answer to
policy and administration director Henry Peterson. It is not known
whether Raisey will apply for the job. She is currently on maternity
In addition to managing press and public relations, the director will
take on responsibility for internal communications, the council’s web
site and corporate campaigns.
A council spokesman said the new director’s first task would be to
conduct a complete review of all communications activities. ’People are
a bit jaded with local government and we need to get them involved in
the decision-making process,’ he said.
All PR at the organisation is currently conducted in-house. The
spokesman said it was ’too early to say’ whether an agency would be
appointed. Further staffing changes in the department have not been
The decision to create the position came after an internal review of the
council’s communications strategy earlier this month. ’We felt we needed
to be more pro-active and that we needed a more senior communications
specialist,’ said the spokesman. He added that the focus of the
organisation’s PR activities would also change.
’We mainly operated as a press office before, but we will now be moving
away from press relations towards PR,’ he said.