Community PR drive for Hammersmith

In a bid to promote closer links with the community, Hammersmith and Fulham council has created the senior post of communications director.

In a bid to promote closer links with the community, Hammersmith

and Fulham council has created the senior post of communications

director.



Council communications head Louise Raisey and her team of two press

officers will report to the new director, who will in turn answer to

policy and administration director Henry Peterson. It is not known

whether Raisey will apply for the job. She is currently on maternity

leave.



In addition to managing press and public relations, the director will

take on responsibility for internal communications, the council’s web

site and corporate campaigns.



A council spokesman said the new director’s first task would be to

conduct a complete review of all communications activities. ’People are

a bit jaded with local government and we need to get them involved in

the decision-making process,’ he said.



All PR at the organisation is currently conducted in-house. The

spokesman said it was ’too early to say’ whether an agency would be

appointed. Further staffing changes in the department have not been

ruled out.



The decision to create the position came after an internal review of the

council’s communications strategy earlier this month. ’We felt we needed

to be more pro-active and that we needed a more senior communications

specialist,’ said the spokesman. He added that the focus of the

organisation’s PR activities would also change.



’We mainly operated as a press office before, but we will now be moving

away from press relations towards PR,’ he said.



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