The National Kidney Research Fund, the largest funder of kidney
research in the UK, has hired Citigate Westminster to devise its
corporate PR plan.
The agency was officially appointed last week after competing against
Manning Selvage and Lee and The Impact Agency. Citigate Westminster will
develop and implement a two-year strategy to help promote public
understanding of kidney disease and will report to fund-raising and
development director Nick Turkentine. He said: ’While we look on
research as our primary objective, we see the need to educate the public
about kidney diseases.’ The fund, which has a pounds 5 million turnover,
hopes to double that figure within the next four years.