PUBLIC SECTOR: Citigate lands Kidney Research account

The National Kidney Research Fund, the largest funder of kidney research in the UK, has hired Citigate Westminster to devise its corporate PR plan.

The National Kidney Research Fund, the largest funder of kidney

research in the UK, has hired Citigate Westminster to devise its

corporate PR plan.



The agency was officially appointed last week after competing against

Manning Selvage and Lee and The Impact Agency. Citigate Westminster will

develop and implement a two-year strategy to help promote public

understanding of kidney disease and will report to fund-raising and

development director Nick Turkentine. He said: ’While we look on

research as our primary objective, we see the need to educate the public

about kidney diseases.’ The fund, which has a pounds 5 million turnover,

hopes to double that figure within the next four years.



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