The English Sports Council, now rebranded as Sport England, has
appointed Citigate Westminster director Colin Douglas to oversee its
communications and support its ongoing branding push.
Douglas joins in April to take up the first overarching communications
role at the council (PR Week, 8 January). He will lead a team of 31
people and will co-ordinate policy promotion, media relations,
information and publications, previously run as separate
The council is the Government’s representative for English sporting
issues and is responsible for channelling Lottery money into sport.
Sport England was launched in February as part of a drive to increase
recognition of the council’s financial contribution to sport. When the
National Lottery was introduced in 1994, the council’s annual budget
leapt from pounds 50 million to pounds 350 million.
The number of schemes funded by the council increased, but many, such as
the Lottery Sport Fund, were not branded in a way which recognised its