Mondex International, which is pioneering ’electronic cash’ smart
cards around the world, is reviewing its global business-to-business PR
account, currently held by Shandwick.
Shandwick handles PR for Mondex in the UK, continental Europe, the US,
Asia and Africa. The new account will also cover these regions.
Mondex provides credit, charge and loyalty cards as well as smart cards,
and is a subsidiary of MasterCard International. Smart cards function
like phonecards, where prepaid units are deducted as the owner makes
They do not require authorisation before purchase.
Mondex wants to target financial institutions and credit card issuers
across Europe, the US, Africa, Latin america and Asia, to persuade them
to franchise its smart cards.
Mondex has sold franchise licenses in 58 countries around the world and
has issued 170,000 cards as part of a live project in Hong Kong.
Six universities in the UK, including Nottingham and Exeter, are
currently using Mondex smart card technology.
Thousands of students now use a single card instead of several for
services such access to information technology equipment and electronic
cash for small purchases.
Mondex International PR manager Robin O’Kelly said that several
agencies, including Shandwick, will be invited to pitch. ’We are
striving to be a leader in the world of smart card technology,’ he
Mondex UK employs Band and Brown on an ad hoc basis for strategic
Mondex is poised to launch a package to enable users to download e-cash
from anywhere in the world, dependent upon Global Systems for Mobile
Communications (GSM) coverage. By inserting the smart card in a slot
into a specially designed phone, the consumer has access to instant