CRE expands PR remit in bid to eliminate racism

The Commission for Racial Equality (CRE) has widened the remit of its top communications job to include policy and has promoted equal opportunities policy expert Phil Barnett to the new post of director of policy and communications.

The Commission for Racial Equality (CRE) has widened the remit of

its top communications job to include policy and has promoted equal

opportunities policy expert Phil Barnett to the new post of director of

policy and communications.



The move comes as the Government aims to further improve race relations

following the report into the Stephen Lawrence murder investigation.

Barnett will lead a team of 40 people, formed by the integration of the

CRE’s communication division and its education policy team.



’The task is to bring campaigning and media skills to bear on the CRE’s

core policy objective to eliminate discrimination,’ Barnett said.



The CRE’s public promotional work, which includes PR, advertising and

publications, is being merged with its good practice unit, which helps

national organisations and companies tackle racial inequality.



Former communications head Marjorie Thompson left the CRE a year ago to

head a new division of Saatchi and Saatchi called Cause Connection, set

up to establish connections between charities and business.



The commission generally handles public relations in-house and has its

own design team, although last year it hired Greenwood Tighe PR on

project work to raise awareness of racism.



Leader, p9.



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