The Commission for Racial Equality (CRE) has widened the remit of
its top communications job to include policy and has promoted equal
opportunities policy expert Phil Barnett to the new post of director of
policy and communications.
The move comes as the Government aims to further improve race relations
following the report into the Stephen Lawrence murder investigation.
Barnett will lead a team of 40 people, formed by the integration of the
CRE’s communication division and its education policy team.
’The task is to bring campaigning and media skills to bear on the CRE’s
core policy objective to eliminate discrimination,’ Barnett said.
The CRE’s public promotional work, which includes PR, advertising and
publications, is being merged with its good practice unit, which helps
national organisations and companies tackle racial inequality.
Former communications head Marjorie Thompson left the CRE a year ago to
head a new division of Saatchi and Saatchi called Cause Connection, set
up to establish connections between charities and business.
The commission generally handles public relations in-house and has its
own design team, although last year it hired Greenwood Tighe PR on
project work to raise awareness of racism.