Fergie PR aides launch agency

The Duchess of York’s press aides, Kate Waddington and Penny Furniss, have teamed up with veteran charity fundraiser Patzi Shepperson to launch an agency which will handle, among other accounts, the Duchess’s UK media relations.

The Duchess of York’s press aides, Kate Waddington and Penny

Furniss, have teamed up with veteran charity fundraiser Patzi Shepperson

to launch an agency which will handle, among other accounts, the

Duchess’s UK media relations.



Sputnik, based in London’s Carnaby Street, is due to launch formally in

May. It will specialise in media relations with the national press and

cause-related marketing.



Sputnik’s first clients are Children in Crisis, Medi-Cinema, Italian

spring water brand San Pellegrino and advertising agency Fallon

McElligot.



Furniss worked at Saatchi and Saatchi in the 1980s. She later co-founded

the unborn children’s charity Tommy’s Campaign. She was press secretary

to the Duchess for two years until December 1997, when Waddington, who

had been the Duchess’ secretary for eight years, took over the role.

Furniss continues to advise the Duchess part-time.



Waddington was one of the small team which helped establish the Thatcher

Foundation. The Duchess’s UK media relations will be handled at Sputnik,

while her US media relations and commercial ventures are handled in the

US by New York agency Rubenstein Associates.



Shepperson is a former fundraising director of Tommy’s and has worked in

the charity sector for 15 years, with organisations including the Save

the Children Fund and Comic Relief.



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