E-commerce firm Netlife appoints Brodeur A Plus

German e-commerce software firm Netlife has hired Brodeur A Plus to launch the company in the UK.

German e-commerce software firm Netlife has hired Brodeur A Plus to

launch the company in the UK.



Founded in 1996, Netlife uses international standards to set up on-line

banking, internet payment and e-commerce services.



Fees are expected to top pounds 100,000 annually for the

business-to-business and consumer account, which was won after a

three-way pitch against Text 100 and Moores Associates.



Netlife has briefed the agency to handle its UK launch and conduct an

on-going campaign to raise awareness of the company and its

products.



The target audience will be the UK banking community and retailers and

merchants.



The agency will also promote the benefits of new methods of banking and

purchasing such as ’electronic wallets’, kiosks, smart mobile phones,

personal digital assistants and Internet TV, to consumers.



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