German e-commerce software firm Netlife has hired Brodeur A Plus to
launch the company in the UK.
Founded in 1996, Netlife uses international standards to set up on-line
banking, internet payment and e-commerce services.
Fees are expected to top pounds 100,000 annually for the
business-to-business and consumer account, which was won after a
three-way pitch against Text 100 and Moores Associates.
Netlife has briefed the agency to handle its UK launch and conduct an
on-going campaign to raise awareness of the company and its
The target audience will be the UK banking community and retailers and
The agency will also promote the benefits of new methods of banking and
purchasing such as ’electronic wallets’, kiosks, smart mobile phones,
personal digital assistants and Internet TV, to consumers.