Hill and Knowlton has relaunched its hi-tech subsidiary, Carl
Byoir, in the UK.
Previously a corporate agency but now a global hi-tech specialist, Carl
Byoir closed its UK office in the mid-1980s when it was bought by Hill
and Knowlton and subsumed into the bigger brand.
Carl Byoir has offices in the US, Italy and across the Asia-Pacific
Its latest move is the first in a planned expansion of the agency across
The UK office of Carl Byoir will be headed by Peter Thomas, a former
director of Hill and Knowlton’s information industries group - the
agency’s hi-tech division. He will report to Hill and Knowlton joint
chief executive Andrew Laurence and oversee nine staff, most of whom are
joining from H&K.
Explaining the difference between his agency and Hill and Knowlton,
Thomas said: ’We are taking brand communication and extending it. Our
activities will be much more integrated across the communications
’We’ll be doing more than just media - direct marketing, general
branding work and activities on the edge of advertising, for
Carl Byoir’s first client is telecoms firm Nortel Networks, which was
won by Hill and Knowlton this month and passed on to Carl Byoir.
Thomas said that he did not expect Carl Byoir to compete with Hill and
Knowlton for business and that, long-term, he did not envisage sharing
clients with the parent company. He added that he would be looking to
recruit a further four staff by the middle of the year.
Hill and Knowlton is looking to establish Carl Byoir offices in France
and Germany in due course.
Carl Byoir has eight offices worldwide, mostly in the Asia-Pacific
The brand was established in the US in the 1930s and was acquired by
Hill and Knowlton more than ten years ago.