Carl Byoir relaunches in UK amid Euro drive

Hill and Knowlton has relaunched its hi-tech subsidiary, Carl Byoir, in the UK.

Hill and Knowlton has relaunched its hi-tech subsidiary, Carl

Byoir, in the UK.



Previously a corporate agency but now a global hi-tech specialist, Carl

Byoir closed its UK office in the mid-1980s when it was bought by Hill

and Knowlton and subsumed into the bigger brand.



Carl Byoir has offices in the US, Italy and across the Asia-Pacific

region.



Its latest move is the first in a planned expansion of the agency across

Europe.



The UK office of Carl Byoir will be headed by Peter Thomas, a former

director of Hill and Knowlton’s information industries group - the

agency’s hi-tech division. He will report to Hill and Knowlton joint

chief executive Andrew Laurence and oversee nine staff, most of whom are

joining from H&K.



Explaining the difference between his agency and Hill and Knowlton,

Thomas said: ’We are taking brand communication and extending it. Our

activities will be much more integrated across the communications

mix.



’We’ll be doing more than just media - direct marketing, general

branding work and activities on the edge of advertising, for

example.’



Carl Byoir’s first client is telecoms firm Nortel Networks, which was

won by Hill and Knowlton this month and passed on to Carl Byoir.



Thomas said that he did not expect Carl Byoir to compete with Hill and

Knowlton for business and that, long-term, he did not envisage sharing

clients with the parent company. He added that he would be looking to

recruit a further four staff by the middle of the year.



Hill and Knowlton is looking to establish Carl Byoir offices in France

and Germany in due course.



Carl Byoir has eight offices worldwide, mostly in the Asia-Pacific

region.



The brand was established in the US in the 1930s and was acquired by

Hill and Knowlton more than ten years ago.



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