Toy and games manufacturer Hasbro has hired Countrywide Porter
Novelli to handle its European crisis and issues management. The work
involves reviewing current crisis and issues procedures and developing
A decision is currently pending on which agency will handle corporate PR
(PR Week, 8 Jan). Hasbro has also appointed the Communication Group to
handle its Hasbro boys’ toys category (PR Week, 11 Dec), which covers
best-selling toy, Action Man.