STOP PRESS: Hasbro hires Countrywide for Euro work

Toy and games manufacturer Hasbro has hired Countrywide Porter Novelli to handle its European crisis and issues management. The work involves reviewing current crisis and issues procedures and developing best practice.

Toy and games manufacturer Hasbro has hired Countrywide Porter

Novelli to handle its European crisis and issues management. The work

involves reviewing current crisis and issues procedures and developing

best practice.



A decision is currently pending on which agency will handle corporate PR

(PR Week, 8 Jan). Hasbro has also appointed the Communication Group to

handle its Hasbro boys’ toys category (PR Week, 11 Dec), which covers

best-selling toy, Action Man.



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