STOP PRESS: WPP acquires automotive specialist PRISM

Multinational communications company WPP Group has taken over automotive PR specialists, the PRISM Group. The public company bought PRISM from owners Steve and Jackie Madincea on 18 March. Based in the UK, PRISM’s operations are split between PR and international sports management and design and visual communications. PRISM currently handles PR for the Ford Motor Company, and the British Touring Car and FIA Formula 1 world championship.

Multinational communications company WPP Group has taken over

automotive PR specialists, the PRISM Group. The public company bought

PRISM from owners Steve and Jackie Madincea on 18 March. Based in the

UK, PRISM’s operations are split between PR and international sports

management and design and visual communications. PRISM currently handles

PR for the Ford Motor Company, and the British Touring Car and FIA

Formula 1 world championship.



WPP also owns Ogilvy PR Worldwide and Hill and Knowlton.



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