Multinational communications company WPP Group has taken over
automotive PR specialists, the PRISM Group. The public company bought
PRISM from owners Steve and Jackie Madincea on 18 March. Based in the
UK, PRISM’s operations are split between PR and international sports
management and design and visual communications. PRISM currently handles
PR for the Ford Motor Company, and the British Touring Car and FIA
Formula 1 world championship.
WPP also owns Ogilvy PR Worldwide and Hill and Knowlton.