After years of lagging behind on pay, agency staff are increasing
their lead in the money stakes over in-house practitioners.
According to the 1999 PR Week/ Media Appointments Salary Survey, the gap
between the average earnings of in-house staff and those working in
consultancies across all job titles has widened to pounds 7,000 in the
In-house salaries remained static, averaging pounds 30,000 for a PR
manager, while the average salary for an account director has gone up to
The survey highlights a growing disparity between top earners and the
rest of the workforce, with the top ten per cent earners in the
industry, in-house and at agencies, now earning an average of pounds
More than 1,000 people working in the industry, from corporate PR
officers to consultancy chairmen, responded to the survey. The results
show increased optimism about how the economic outlook will affect the
industry, despite last year’s fears of recession.