Interactive digital broadcaster Open, formerly known as British
Interactive Broadcasting (BIB), is reviewing its consumer PR account,
just weeks before launching its first digital package to consumers.
The company is understood to have seen presentations from a longlist of
agencies a few weeks ago and has now selected a shortlist.
The shortlisted agencies are believed to include incumbent agency Bell
Pottinger Good Relations, Countrywide Porter Novelli, Edelman PR
Worldwide and Consolidated Communications.
Bell Pottinger also handles corporate PR and public affairs for the
company, but these are not under review.
Open has been considering reviewing its consumer brief for several
It held preliminary discussions with some agencies last year, but no
conclusion was reached.
The selected agency is expected to report to corporate communications
director Julian Eccles, who joined Open last November. Eccles was
unavailable for comment.
BIB rebranded as Open last November, when it unveiled its consumer
The broadcaster will offer home banking and shopping, entertainment
listings and holiday information via digital satellite TV.