Thanks in part to a national press which has seized on the
potential of the Lawrence case to sell newspapers, Sir Paul Condon has
been forced to revise his definition of institutionalised racism and
draw up a plan to restore public confidence in the fairness of his
Condon’s task presents an unenviable internal and external PR
He must attempt to overhaul the culture of his force, while restoring
morale. And he must convince a deeply sceptical black and Asian public
to trust the Met.
It is a challenge that requires the ability to address audiences as
disparate as London’s police force and its ethnic minorities, something
that the PR industry’s best advisers would have trouble accomplishing.
Very little PR work has been done in the UK to target the pounds 10
billion African, Afro-Caribbean and Asian market, and most of this has
been carried out by ethnic PR experts.
Meanwhile, a 1998 PR Week survey showed 95 per cent of the PR industry
is white. If the country’s leading agencies are to successfully target
all audiences - a quarter of London’s population is black or Asian -
they need to hire people with the expertise to do it.