1. PR bods from healthcare agency Pegasus and health insurance firm Simplyhealth helped set up the UK's largest outdoor fitball workout in Trafalgar Square last week.

More than 150 female fitness enthusiasts took part in the mass exercise class that raised £15,000 for the Breast Cancer Campaign.

2. End Water Poverty got 100 Gordon Brown look-alikes to queue behind a giant toilet near Parliament on Monday to mark UN World Water Day. The campaigners want Brown to take action on the global water and sanitation crisis. Taking place in 71 countries, the event was part of a global attempt to break the Guinness World Record for the World's Longest Toilet Queue.

3. It's drive time! David Hasselhoff, Dirty Sanchez boys Pritchard and Joey and rap star Xzibit are all taking part in Gumball 3000, a rally from London to New York, in May.

It stops off in Amsterdam, Copenhagen and Stockholm. Taylor Herring will manage a three-month publicity campaign.

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