Opinion: From our Readers - Stats don't reflect value of good people

Two PRWeek headlines in last week's edition gave a snapshot of some the questions asked at the moment by anyone running a business in our industry: 'Is our industry poised for recovery?' and 'Pay rises for the few' (News, 19 March).

Both articles gave interesting stats and data that looked back at the financial performance of the major marketing service groups and salary survey findings respectively. But I can't have been alone in looking at the numbers and thinking that in a world that is moving at the current pace, there is little (other than a touch of competitive spirit) to be learned from looking backwards at numbers from last year.

While on paper salaries may not have moved much in the industry last year, on the ground experience of hiring people shows that good people are more in demand than ever. And while clients continue to be tough negotiators, they are also demonstrating that they recognise the value of cutting-edge services that make a material difference to their business.

No economist or politician can tell us definitively whether we are indeed poised for recovery. But the old adage that great people and great work are always in demand seems to be even more true in these changing times.

Fiona Thorne, MD, Fishburn Hedges.

- Email letters (200 words maximum) to prweekletters@haymarket.com

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