Opinion: From our Readers - BBC is still a much loved institution

Your recent Reputation Survey on the BBC (Features, 12 March) was interesting and it's a shame it was so limited.

Luckily there is plenty of other independent research out there about the BBC to provide more context. For example, the 2009 Guardian/ICM poll revealed that 77 per cent of people believed the BBC was a national institution of which they could feel proud and that 63 per cent believed we presented good value for money.

A survey carried out for the BBC Trust in the same year demonstrated that the percentage of people who would miss the BBC if it didn't exist had risen from 70 per cent to 85 per cent over the previous two years.

Indeed it is this level of public support that led the chairman and director-general to announce last summer a review of BBC strategy: we wanted to make sure we were best placed to fulfil our purpose in the digital age for the benefit of those who own and pay for the BBC.

There is always room for improvement: the director-general's recent announcements were designed to make sure that we increase the standard of quality in our programmes and services even further. But overall our main concern is constantly improving performance knowing that people want us to be part of their lives for a long time yet.

Donald Steel, chief communications adviser, BBC.

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