Matthew Freud retains top power spot in 2010 PRWeek Power Book

Matthew Freud has once again been judged the UK's most powerful PR professional, following research among 20 senior journalists.

PR top spot: Matthew Freud
PR top spot: Matthew Freud

The boss of Freud Communications, who continues to hit the headlines for his activities outside the agency, still wields tremendous power in corporate life and his consultancy moves from strength to strength.

The survey, which was carried out over the past month, involved editors and specialist correspondents from nat-ional newspapers and broadcasters. It was commissioned to coincide with the launch this week of PRWeek's 2010 Power Book.

The top four UK PR players remain the clear elite, although Tesco's Lucy Neville-Rolfe and Google's DJ Collins climb the table this year, demonstrating the growing power of in-house players with successful brands. Both have strong political or legal connections, as well as traditional comms influence.

Simon Lewis, Downing Street's comms director and the Prime Minister's official spokesman since last summer, is a new entry. However, his ranking - along with that of the Conservatives' Andy Coulson - will prove highly dependent on the outcome of the forthcoming general election.

The two Conservative peers Bell and Chadlington, who run the two largest UK PR groups - Chime and Huntsworth - continue to make the top ten.

This is not only because they bill tens of millions of pounds for corporate consultancy, but because they retain huge energy for their roles and the wider industry. Their influence also stretches into politics, the arts and beyond.

It is increasingly difficult to compare top PR executives from different walks of public life. Bubbling just under the top ten list were celebrity PROs Gary Farrow and Alan Edwards, and increasingly influential political/government operators such as Tim Allan, the founder of Portland, and Matt Tee, the permanent secretary for government comms.

The book was launched at a party held at the Glaziers Hall last night.


1 (1) Matthew Freud Founder Freud

2 (2) Roland Rudd Co-founder Finsbury

3 (4) Max Clifford Founder Max Clifford Associates

4 (3) Alan Parker Founder Brunswick

5 (8) Lucy Neville-Rolfe Corporate and legal affairs director Tesco

6 (-) Simon Lewis Director of comms & PM's spokesman 10 Downing Street

7 (5) Andy Coulson Director of comms The Conservatives

8 (6) Lord Tim Bell Chairman Chime Communications

9 (7) Lord Peter Chadlington CEO Huntsworth Group

10 (-) DJ Collins Head of corp comms Google

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