Nike UK has approached several PR agencies about promoting its
first UK NikeTown superstore. Pitches will be held next week at the
earliest, according to a Nike spokesperson, with a cross-section of
small, specialised and large agencies. A summer opening date is expected
for the store, sited at Oxford Circus in central London. There are 12
NikeTowns in the US - the Chicago store includes a full-size basketball
court covering around 60,000 square feet.