The UK’s biggest on-line retailer of videos, Black Star, has
appointed Rainier as its first ever PR agency.
Hi-tech specialist Rainier was formed last September when three
directors left Weber Group Europe to start the UK arm of US PR firm
The Black Star business, which is thought to have a budget in excess of
pounds 150,000, brings the agency’s total number of clients to 12.
Rainier pitched against five other agencies.
The appointment covers consumer, business-to-business and investor
Black Star, a UK company which was established two years ago, sells
videos over the internet at a substantial discount to high street
The consumer campaign will be issues-based and designed to demonstrate
the strength of the UK’s on-line community, said director and founder
Steve Earl. ’The big US players look like they have the market sewn up;
we want to show the strength of the UK side.’
Predictably, the consumer campaign is also designed to drive sales and
will be aimed at everyone who watches videos at home and has an internet
The business-to-business facet will be aimed at other online operators
with a view to forming partnerships and alliances. The investor
relations element is a longer-term objective as the company is in
private hands and has no immediate plans to raise finance.