Gordon Brown, David Cameron and Nick Clegg will film a series of videos for Saga over the next few weeks. Cameron is the first party leader in the hot seat and the web chat will be streamed live on Friday.
The leaders will each hold a web chat, filmed by broadcast specialists markettiers4dc, in front of an invited studio audience.
The major parties have recognised the electoral importance of the ‘Saga Generation' and agreed to answer questions from voters who are over 50.
Earlier this year, members of the Saga-Populus Panel gave their opinions on a wide range of issues and helped create 'The Saga Generation Manifesto'. The three main party leaders responded to the manifesto in the March edition of Saga Magazine.
A poll of 14,000 Saga Magazine readers and customers found that 80 per cent were certain to vote.
Saga Magazine editor-at-large Emma Soames said: ‘The Saga Generation will have a decisive influence on the outcome of the coming general election. We are therefore delighted that the party leaders should take some time to answer their questions. They are active citizens and they may no longer man the barricades as they might have done in the 60s, but they will vote in their millions.'
The first web chat will be broadcast live on studiotalk.tv as well as content provided to third party news sites to carry.
Markettiers4dc will also be handling all of the broadcast media relations prior to each chat taking place.