Over-fifties specialist Saga Group in hunt for financial PR agency

Over-fifties specialist the Saga Group has a brief out for a financial PR agency.

Part of the Saga Group: Saga magazine
Part of the Saga Group: Saga magazine

The brief is thought to be worth £150,000 and will handle financial comms for the group’s non-holiday business - including insurance, commercial services and Saga Magazine.

The group currently uses Lansons Communications, which is understood to be repitching for the business.

Saga head of communications Paul Green said: ‘It’s everything that doesn’t involve holidays. It’s quite broad, but will predominantly focus on insurance.’

A pitch brief has been sent out and agencies are expected to be sending responses this week. A shortlist has not yet been developed.

An agency is expected to be appointed by the middle of the year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in