Hi-tech PR specialist Grant Butler Coomber has snapped up the public
relations account of software company Financial Objects.
The budget for the launch campaign is estimated at pounds 100,000 - over
pounds 70,000 of which will comprise fees.
The man behind Financial Objects is Roger Foster - founder of software
house ACT, which was sold to Misys in April last year for pounds 212
million. He is backed by venture capitalists Schroder Ventures and
The company specialises in software products for the financial sector
and has identified stockbroker information services and home banking,
using the information superhighway, as areas for the company to develop.
‘When on-line banking becomes more of a reality we will be looking at
targeting the personal finance press and broadcast media,’ said GBC
associate director Melissa Geddes.
Financial Objects director Jes Dorrell said GBC was chosen because it
met three criteria: in-depth knowledge of information technology,
experience of the financial services sector and an understanding of on-
line services, gained through the work it had done for Internet access
GBC was selected without having to take part in a competitive pitch.