Carlsberg-Tetley redirects regional PR

Carlsberg-Tetley redirects regional PR

Carlsberg-Tetley is terminating contracts with its three regional PR

agencies: Craigie Taylor in Guildford, Birmingham-based Seal PR and

Harrison Carloss in Newcastle-under-Lyme. It has handed all corporate

and brand work to its main agency Scope Communications which will now

co-ordinate all regional PR as well as brand, sponsorship and trade work

for Carlsberg and Tetley Bitter. However PR for alcoholic soda Vault,

Carlsberg ice beer and alcoholic lemonade Lemonhead remains with Mark

Borkowski PR.

Davies to overhaul BMS communications

Bristol Myers Squibb’s new head of corporate affairs Chris Davies has

confirmed he will launch a review of the pharmaceutical giant’s external

and internal communications. Davies said the review, expected to last

two months, would result in either the appointment of a corporate PR

agency or the creation of an in-house post.

MCM will open Sunday Business

The UK’s newest Sunday paper has chosen MacLaurin Communication and

Media to co-ordinate its launch PR. Sunday Business, due to print its

first issue at the end of March, is also using Nautilus Communications

for corporate affairs and TV advice and Le Fevre Williamson for

industrial affairs. Tom Rubython, founder of the paper, said the total

PR launch budget would be around pounds 100,000.

Union man Lucas moves to Lowe Bell

Lowe Bell Political has hired Ben Lucas, adviser to Shadow Home

Secretary Jack Straw and chairman of the Labour Co-ordinating Committee,

as a consultant. Lucas, 32, has worked with Straw since the 1992

election, prior to which he was head of research at the builder’s union


TV agent Knight Ayton moves into PR

Knight Ayton Management, agents to well-known newscasters such as Peter

Sissons and Fiona Armstrong, has set up a PR division. Knight Ayton Rose

is managed by Toula Rose-Mavridou and business already on its books

includes work for hairdresser Toni & Guy, Cartier and the launch of

Hollywood musical The Fantasticks.

Text 100 makes move for Seattle agency

Hi-tech consultancy, Text 100 is close to completing the acquisition of

US agency Kaufer Miller. Tim Dyson, Text’s US-based worldwide managing

director, will sit on the board of the Seattle agency which employs 16

staff and specialises in ‘start-up’ multimedia clients.

MCA gets Sainsbury’s beauty business

Maureen Cropper Associates has landed Sainsbury’s health and beauty

business. The account, thought to carry fees of more than pounds 50,000,

will see MCA targeting consumers and opinion formers to help Sainsbury’s

recapture some of the ground it has lost to Tesco and Asda.

Lewis to speak on business strategy

PR Week and Management Today are to host a conference on internal

communications. The event, chaired by NatWest Group corporate affairs

director Simon Lewis, president-elect of the IPR, will feature speakers

from Microsoft, Rhone-Poulenc Rorer, and Granada/LWT. ‘Communicating

Business Strategy’ will take place on Thursday 28 March. Call Gillian

Tyler (0171 413 4116) for further details.

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