Carlsberg-Tetley redirects regional PR
Carlsberg-Tetley is terminating contracts with its three regional PR
agencies: Craigie Taylor in Guildford, Birmingham-based Seal PR and
Harrison Carloss in Newcastle-under-Lyme. It has handed all corporate
and brand work to its main agency Scope Communications which will now
co-ordinate all regional PR as well as brand, sponsorship and trade work
for Carlsberg and Tetley Bitter. However PR for alcoholic soda Vault,
Carlsberg ice beer and alcoholic lemonade Lemonhead remains with Mark
Davies to overhaul BMS communications
Bristol Myers Squibb’s new head of corporate affairs Chris Davies has
confirmed he will launch a review of the pharmaceutical giant’s external
and internal communications. Davies said the review, expected to last
two months, would result in either the appointment of a corporate PR
agency or the creation of an in-house post.
MCM will open Sunday Business
The UK’s newest Sunday paper has chosen MacLaurin Communication and
Media to co-ordinate its launch PR. Sunday Business, due to print its
first issue at the end of March, is also using Nautilus Communications
for corporate affairs and TV advice and Le Fevre Williamson for
industrial affairs. Tom Rubython, founder of the paper, said the total
PR launch budget would be around pounds 100,000.
Union man Lucas moves to Lowe Bell
Lowe Bell Political has hired Ben Lucas, adviser to Shadow Home
Secretary Jack Straw and chairman of the Labour Co-ordinating Committee,
as a consultant. Lucas, 32, has worked with Straw since the 1992
election, prior to which he was head of research at the builder’s union
TV agent Knight Ayton moves into PR
Knight Ayton Management, agents to well-known newscasters such as Peter
Sissons and Fiona Armstrong, has set up a PR division. Knight Ayton Rose
is managed by Toula Rose-Mavridou and business already on its books
includes work for hairdresser Toni & Guy, Cartier and the launch of
Hollywood musical The Fantasticks.
Text 100 makes move for Seattle agency
Hi-tech consultancy, Text 100 is close to completing the acquisition of
US agency Kaufer Miller. Tim Dyson, Text’s US-based worldwide managing
director, will sit on the board of the Seattle agency which employs 16
staff and specialises in ‘start-up’ multimedia clients.
MCA gets Sainsbury’s beauty business
Maureen Cropper Associates has landed Sainsbury’s health and beauty
business. The account, thought to carry fees of more than pounds 50,000,
will see MCA targeting consumers and opinion formers to help Sainsbury’s
recapture some of the ground it has lost to Tesco and Asda.
Lewis to speak on business strategy
PR Week and Management Today are to host a conference on internal
communications. The event, chaired by NatWest Group corporate affairs
director Simon Lewis, president-elect of the IPR, will feature speakers
from Microsoft, Rhone-Poulenc Rorer, and Granada/LWT. ‘Communicating
Business Strategy’ will take place on Thursday 28 March. Call Gillian
Tyler (0171 413 4116) for further details.