Roche Products has consolidated PR for its vitamins and mineral
supplements into the Quentin Bell Organisation at the expense of Maureen
The pharmaceutical company’s VMS work was previously split between QBO
and MCA, with the former handling Roche Starflower and the Redoxon range
and the latter Sanatogen.
‘The direction the business has taken is to manage the portfolio as more
of a single category which is why we wanted a single contact point for
PR,’ said Roche marketing manager Peter Smith.
Sanatogen alone is thought to have carried a budget of about pounds
150,000 when at MCA. The overall PR budget for Roche’s VMS brands is
around pounds 300,000.
‘We’re looking much more at making vitamins and supplements relevant to
people’s lives and life stage,’ said QBO deputy managing director
‘The consolidation will allow us to look at the whole picture for the
whole Roche portfolio rather than just running a brand campaign.’