British Airways is using a firm of headhunters to identify candidates
for a ‘senior’ communications post in the wake of an internal shake-up
initiated by the airline’s new chief executive Bob Ayling.
It is understood that Ayling is looking for someone to head BA’s
recently merged internal communications and PR departments - a job that
has been given to the airline’s former head of public affairs Peter
Jones in an ‘acting’ capacity. Jones will be confirmed in the job if
Ayling fails to find an applicant he prefers.
The moves are part of a corporate shake-up undertaken by Ayling which
has seen the number of staff on the executive team slashed from 25 to
11. The aim, said Ayling, was to enable ‘those in charge to lead and
manage the areas of the business more effectively’.
Whereas previously three heads of communication, including Jones,
reported to the chief executive, post the shake-up only newly installed
director of corporate resources David Holmes has direct access to
Ayling. Jones, who now reports to Holmes, declined to comment.
* BA has started using the Burson-Marsteller/ ITN joint venture CTN to
carry out trials of a global corporate TV network. If trials prove
successful, BA-TV will launch as a daily news service for BA’s 53,000
staff across the world.‘This really signals the start of key
multinationals turning to this form of communications,’ said CTN
managing director Stephen Watson.
According to Watson, Ayling ‘felt that television could facilitate’ the
cultural change necessary’ within the airline.