Peter Bingle supports anti-Brown Conservative Party ad campaign

Top lobbyist Peter Bingle has come out in support of the Tories' plan to attack Gordon Brown in a forthcoming poster campaign.

Targeted: Prime Minister Gordon Brown
Targeted: Prime Minister Gordon Brown

The Bell Pottinger Public Affairs chairman supported the move a week after heavily criticising the party’s election campaign as ‘shambolic’.

Bingle said: ‘It’s their best message. If people are going to be persuaded to embrace change, the change they want is to have no more Gordon Brown.'

The new poster campaign is expected to focus on Brown and his handling of the economy, The Times reported today. The Tories hope that the new campaign will help them regain the initiative in the run-up to the election.

Bingle added: ‘This will crystalise the major reason to vote Conservative. It’s called winning an election.’

It is believed that the decision to go on the attack represents a victory for director of communications Andy Coulson, who is keen to keep up the pressure on Brown.

This follows a criticised ad campaign that saw David Cameron promising not to cut NHS spending. The posters led to questions over whether Cameron’s face was airbrushed.

Lexington Communications director Gidon Freeman added: 'I would have thought that the extent to which Gordon Brown is personally responsible for the UK's economic situation is something that has already been priced in by most voters - the value of this campaign would be in heading off those starting to think otherwise.'

Bingle recently defended his controversial 'musings of a Tory in despair' email, which landed him in hot water with Conservative Party press chiefs.

The email made the second item on the Channel Four News - forcing angry party officials to put out a statement distancing themselves from the Bell Pottinger chief.



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