NEWS: Text 100 tunes in to Imedia PR drive

Imedia Corporation, the digital broadcasting company, has appointed Text 100 Benelux to handle a pan-European communications programme.

Imedia Corporation, the digital broadcasting company, has appointed Text

100 Benelux to handle a pan-European communications programme.



Established in 1994, Imedia engineered a system called Statmux which

enables large companies, like BSkyB, to transmit up to 24 video channels

on a single analogue cable or DTH channel without picture quality loss.



The Text 100 contract was awarded without a competitive pitch and is

worth Dfl 140,000 (pounds 56,000) in fees.



The agency has developed a six-month ‘grass roots’ campaign focusing on

cable and satellite trade press and the technology section of national

papers in the UK, France, Germany, and the Benelux countries.



Text 100 will also support Imedia’s three planned trade shows for 1997

and organise training sessions for European clients.



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