NEWS: Restrac seeks hi-tech PR for marketing push

International software firm Restrac is searching for a PR firm to spearhead a UK marketing drive.

International software firm Restrac is searching for a PR firm to

spearhead a UK marketing drive.



The move comes just over a year after the American-owned human resources

software firm moved into the British market. It currently has seven

clients in the UK, including BT, Hewlett-Packard and British Airways.



Jay Fleming, international sales and operations director, said the UK

search follows the success of its US PR activity.



‘Now we have been in this market for about 18 months we are looking to

expand our client base,’ he said.



‘Our PR work in the US has been extremely successful. We are convinced

there is a need for this kind of approach in the UK and so intend to

turn up our marketing efforts.’



Fleming said Restrac was likely to retain a hi-tech agency to focus on

the business press.



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